- Mix up the length of your sentences. Have some short ones (six-eight words), some longer ones (up to about 25) and some in their teens! When all your sentences are the same length, your copy can become really tedious.
- Make sure you don’t keep using the same word. If you find yourself repeating something, use a different term. Sometimes you might have to rewrite the sentence to avoid this.
- Don’t start every sentence in the same way.
- Further to point 3, avoid beginning every paragraph with the same phrase – e.g. “there is”. Read your copy carefully to make sure this isn’t happening.
- Write in the active voice rather than the passive. For example, “The dog bit me” rather than “I was bitten by the dog”. It’s punchier and less flabby.
Engage your readers: Five Easy Tips for Writing Captivating Copy
Five top tips for writing engaging copy
